Transactional intent appears when a user has decided to buy a product or service and searches with that goal in mind. These queries often include terms such as "buy" or "discount." They can offer high traffic potential for the relevant websites, so competition is usually fierce, as in a search for "macbook pro discount."
The page that ranks for a transactional query has to support the decision immediately. Price, availability, delivery terms, product differences, and a clear way to complete the action matter more here than a broad introductory explanation. A long informational guide can be useful earlier in the research journey, but it rarely matches someone who is ready to check out or request a quote. That distinction is why a product page, pricing page, booking flow, or offer page usually fits transactional intent better than a generic article, even when both mention the same keyword.
