97% Increase in Organic Traffic Leads to New Customers!

Millenicom pioneered the alternative telecom sector in Turkey. Founded in 2004 to become the leading alternative operator in the newly liberalized Turkish telecommunication market, it became part of SOCAR Turkey in June 2019.

Millenicom provides a range of telecom and communication services to around 300,000 customers, connecting them with the rest of the world through affordable, practical, smooth, and high-quality internet connections.

Challenges:

We knew from the outset that Millenicom would be competing with strong, long-established rivals. Our initial review showed that the website received traffic only from branded queries, with almost no traffic coming from non-branded, sector-related searches. Because there were no dedicated pages for individual user queries, nearly all sector-related keywords targeted the homepage, resulting in poor rankings.

Purpose:

Our first goal was to ensure that the website and its limited number of pages worked smoothly from a technical perspective. Working closely with the brand, we resolved the issues and gaps identified in our review. We then created a dedicated page for each important sector-related query and improved every existing page through on-page SEO. These new pages allowed the website to appear for many more keyword queries and achieve better rankings. Next, we revived the blog and began publishing content designed to bring the target audience to the website.