Paid Search - Lead: +51.5%,

Paid New User: +33.8%

Medicana Group, headquartered in Istanbul, operates in healthcare and education.

Medicana Health Group began serving patients in 1992 with experienced specialist staff and a patient-focused approach designed to make a difference in the health sector.

The group provides healthcare services through 16 hospitals in 7 provinces across Turkey: Istanbul, Ankara, Izmir, Konya, Samsun, Sivas and Bursa.

Its branches include Oncology, Oncological Surgery, Organ Transplantation, Bone Marrow Transplantation, Neurosurgery, IVF, Genetics, Cardiovascular Surgery, Orthopedics and Traumatology, and Obesity Surgery.

With its multidisciplinary branch structure and expert, experienced physicians, nurses and healthcare professionals, Medicana Health Group provides world-class healthcare services to more than 5.5 million patients annually from Turkey and various regions around the world.

Challenges

Within general healthcare policies, advertising strategies are managed carefully to align with brand goals. During launch periods, audience selection, media channels, and campaign models receive meticulous attention to drive campaign performance.

Purpose

We consult with Medicana Health Group on strategy, budget optimization, and campaign direction to reach relevant audiences for new specialties, increase qualified leads, and execute successful launch campaigns for new hospital locations.