Paid Search - Transactions: +2121%, Revenue: +2413%

Armağan Oyuncak began its journey in the toy sector in 1989 in the Bakırköy Underground bazaar and has grown into one of the sector's leading companies, with stores now open in many provinces across Turkey.

By combining years of experience with licenses from global brands, the company shapes the market through product diversity and continuity in import and export.

In 2005-2006, Armağan separated its import and export operations from retail to establish Mega Oyuncak, a distribution company, and continues to pursue diversity and continuity across Turkey.

Challenges

We handle the full advertising strategy for the brand and act on it, working to increase sales volume and hit target ROAS across the relevant product groups.

Purpose

With an optimized budget, we set out to increase ROAS and lift our conversion rates. We segmented audiences using the Funnel system, examined and highlighted products with seasonal increases, and worked to improve our ad types and content through A/B tests.