SEO Visibility Score Has Increased by 259% and the Number of Keywords That Attract Traffic Has Increased by 111%

Simisso is the e-commerce venture of Sevinç Tuhafiye, the largest wholesale haberdashery company in Samsun. Sevinç Tuhafiye has operated for 40 years as the Black Sea regional dealer and wholesale distributor for a wide range of brands. After extensive research and survey work, simisso.com was launched in August 2017 by third-generation managers who saw the future of the industry in e-commerce. The site offers customers hundreds of brands, thousands of products, and the most competitive prices.

As Turkey's largest haberdashery website, Simisso.com offers around 30,000 products. That figure reaches 100,000 when variants are included.

Challenges:

One of the main challenges was that Simisso.com relied on a ready-made e-commerce platform. This architecture was not strong enough in several areas that directly affected site speed and user experience.

While improving this ready-made structure, we addressed multiple on-page SEO issues, including adding H meta tags to category pages, building hreflang tags, implementing structured data, and improving the website's product filtering section.

Purpose:

When we began working with Simisso, we found that its broad product range was not reaching the right audiences in the right locations because the category pages needed improvement. To build a more effective category structure, we created dozens of new categories and either removed or merged unnecessary ones. This allowed us to optimize the site around the most relevant pages for our target keywords.

Because we could not move forward as planned on technical SEO, we shifted a significant share of our effort toward building stronger category pages and enriching them with products and content. We identified products that the client did not sell but that had search volume above a set threshold, then recommended that the client consider promoting them. This led to a significant increase in traffic and sales.

We also created content for the new categories, carefully incorporating relevant keywords with both low and high search volumes. When highly competitive, high-volume searches did not produce the desired rankings, this approach helped the site attract traffic through lower-volume terms with less competition. As a result, we expanded the range of keywords driving traffic, with a particular focus on sales-oriented searches.