التغطية الإعلامية والمصداقية

خدمات العلاقات العامة الرقمية (Digital PR)

نحول بيانات وأبحاث شركتك إلى قصص إخبارية مثيرة لاهتمام الصحفيين، لنكسبك إشارات إعلامية مرموقة وروابط خلفية تعزز سلطتك الرقمية.

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علامات تجارية رائدة ومتميزة تعاونا معها عبر مختلف القطاعات.

عرض جميع الشركاء والعملاء

What we do

Coverage that builds authority

Earned media with a clear story behind it

Distribution & earned media

MediaOutreach

Targeted pitching to journalists, editors, and publications that reach your buyers. Every pitch is built on a real news angle a reporter can use.

Contextual delivery for Media Outreach.

Link BuildingCampaigns

Data-led campaigns built to give reputable sites an editorial reason to link, supporting domain authority and organic rankings when coverage lands.

Contextual delivery for Link Building Campaigns.

Data-DrivenPR

Original research, surveys, and indexes prepared so journalists can assess the finding, cite your brand as the source, and link back when relevant.

Contextual delivery for Data-Driven PR.

Journalist & InfluencerRelations

Ongoing contact with the reporters and creators who cover your field, based on useful material and an understanding of what each person reports on. That groundwork can help the brand come to mind when a relevant story develops.

Contextual delivery for Journalist & Influencer Relations.

Why it matters

Editorial authority is granted by someone else

Search engines may treat links and brand mentions as trust signals. Digital PR pursues those signals through stories that editors and journalists independently decide to cover, with wider awareness as a separate outcome.

How we work

The story has to stand without the link

We test the angle in your data or expertise, prepare the material a journalist would need, and pitch outlets that cover the subject. A link or mention remains the publisher's decision, even when the story is strong.

Scope and ownership

We own the angle and the outreach; the publisher owns the decision

The story has to stand on your data or expertise before a link is part of the conversation at all.

We test the angle against your data, expertise, and the current news cycle, then produce the releases, data reports, visuals, and pitch decks a journalist needs to assess it. Zeo pitches the outlets that cover the beat, follows up, and keeps the outreach record current. Coverage and links remain the publisher's decision, and reporting separates coverage, referral traffic, authority signals, and any SEO movement that can reasonably be connected to the campaign.

From source material to an editorial decision

We develop the angle, prepare the evidence, and handle outreach

  1. An angle worth testing

    Interviews with your team, the available data, and the current news cycle help us identify an angle a journalist could use.

  2. Asset creation & press materials

    We produce releases, data reports, visuals, and pitch decks that let journalists assess the story and its source material.

  3. The journalists who cover this beat

    We contact relevant journalists and publications with a pitch written for their beat, follow up professionally, and keep the outreach record current.

  4. Coverage tracking & link reclamation

    We monitor published coverage, confirm backlinks, and request links for relevant unlinked mentions. Reporting separates coverage, referral traffic, authority signals, and any SEO movement that can reasonably be connected to the campaign.

قصص نجاح

دراسات الحالة والنتائج

شاهد كيف ساعدت استراتيجيات المحتوى عملاءنا على تصدر الأسواق وبناء علاقات وثيقة مع جمهورهم.

Kitap365 (كتاب 365)

زيادة بنسبة 720% في حركة المرور العضوية و347% في الظهور الرقمي

ديكاتلون (Decathlon)

175% زيادة في الرؤية الرقمية وتوسع استثنائي للمحتوى الرياضي

الفريق الذي يصيغ وينشر هذا المحتوى

يكتب بعض مستشارينا المحتوى بأنفسهم، بينما يخطط آخرون للتوزيع أو يحللون أداء الصفحات بعد النشر، ليغطي الفريق مراحل العمل بأكملها.

الأدوات التي نستخدمها

منظومة إنتاج واستراتيجية المحتوى

البحث، وإعداد الموجزات، والتحرير اللغوي، وبناء الروابط؛ كل مرحلة تعتمد على أدوات متخصصة يستخدمها كتابنا ومحررونا.

أبحاث السوق واستخبارات الطلب

  • Ahrefs
  • BuzzSumo
  • Google Trends

العلاقات العامة الرقمية والتواصل

  • Muck Rack
  • Pitchbox
  • BuzzStream
  • Respona
  • Prowly
  • Hunter

التخطيط التحريري والتصميم

  • Canva

استشارة تسويق المحتوى

حوّل محتواك إلى محرك رئيسي لنمو أعمالك

تواصل مع فريق استراتيجيات المحتوى في Zeo في دبي لتصميم خطة محتوى متكاملة تضاعف تفاعل جمهورك وعائداتك.
احجز استشارة المحتوى

FAQ

Digital PR questions

What does a digital PR program produce?

Digital PR seeks online coverage, backlinks, and brand mentions through source-backed stories, data, and professional contact with journalists and publishers. The publisher decides whether anything runs.

Do we still need traditional PR if we're already doing digital PR?

Digital PR focuses on online publications, SEO impact, and measurable backlinks. Traditional PR often prioritizes broadcast, print, and general brand awareness without the same direct search benefit.

How do you measure digital PR success?

We review the coverage earned, the quality and quantity of backlinks, referral traffic, domain authority changes, and keyword movement connected to the campaign. No single metric tells the whole story. A useful review separates visibility from authority and shows which placements sent qualified visitors. It also records unlinked mentions that may be worth reclaiming.

How long until digital PR produces results?

Some campaigns receive coverage within days, while others take weeks to find the right editorial moment. Any authority or ranking effect may take months to become visible as links are indexed. None of those time frames guarantees a placement or a search result.

تواصل معنا

سياسة الخصوصية وحماية البيانات

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