شبكات التواصل الشاملة

إدارة الإعلانات المدفوعة عبر شبكات التواصل

نبني مسارات استهداف متعددة القنوات ترافق عميلك في مختلف منصات التواصل الاجتماعي لتعزيز تذكر العلامة ودفع قرار الشراء.

بعض من أكثر من 500 علامة تجارية تعاونا معها

علامات تجارية رائدة ومتميزة تعاونا معها عبر مختلف القطاعات.

عرض جميع الشركاء والعملاء

How the portfolio is organized

One commercial goal, different auction mechanics

The portfolio holds the shared goals and review language. Execution follows the controls available on each approved social platform.

Paid media

Paid SocialPortfolio Management

A single reviewed portfolio connects platform roles, audiences, creative tests, spend exposure and downstream-quality feedback.

Adding a second platform is where the portfolio question starts. Each channel gets one journey job, its own budget contract, and creative rebuilt for its placements.

CreativeLearning System

The next live change has a named approver. Hypotheses, variants, fatigue signals and evidence thresholds support that decision.

If creative decisions restart without a shared hypothesis record, use the testing system to isolate cells, evidence thresholds, and the next brief.

Full-FunnelCampaign Architecture

Each funnel stage gets a defined objective, the right optimization signal and clear audience handoffs and exclusions.

Funnel stages need more than names. Pick this one to give each stage an optimization signal, a suppression rule, and a handoff volume someone actually checks.

Audience & ExclusionArchitecture

Permitted audiences come first. The setup then records suppression, overlap, recency and consent rules.

Suppression, overlap, recency and consent rules hold up only once they are written down. The register gets built here, with an expiry date on every segment.

Creative TestingSystem

Creative hypotheses become defined test cells with minimum evidence and fatigue rules that feed the next brief.

Portfolio-level creative learning narrows to one platform here, where a cell changes a single variable against a pre-agreed sample.

Lead QualityFeedback Loop

Downstream lead and sales outcomes feed into campaign reviews. Attribution stays within what the data supports.

Downstream lead and sales status is what this method carries back to campaign, audience and creative, naming how many leads could not be traced at all.

Catalog & DynamicProduct Ads

Catalog health, audience targeting, creative and ecommerce signals are coordinated behind each dynamic product ad campaign.

Dynamic product ads fail quietly. A stale price keeps serving, a recent buyer keeps seeing the item they bought, so feed health and exclusions get checked first.

Where this work is owned

Meta & FacebookAdvertising

Facebook and Instagram campaign mechanics are handled together through the Meta service page, including their measurement inputs.

Facebook and Instagram share one set of campaign mechanics, so a question about placements, CAPI health or creative fatigue on those two surfaces is answered there.

TikTokAdvertising

TikTok's creative cadence, its Spark Ads authorization and the Events API setup behind it are handled on the TikTok service page.

When TikTok's creative cadence and measurement setup need a call of their own, separate from the rest of the portfolio, that page answers it.

Lead QualityFeedback

Approved downstream status signals give platform conversions more context. Final lead or sales status comes from the downstream data.

Platform conversions describe a click. Whether the lead was qualified, and whether consent allowed collection, is a measurement question.

The buyer job

Social performance depends on portfolio handoffs

Paid Social handles social-platform delivery, audience controls and creative learning. Paid Search owns search auctions, CRO owns landing-page experimentation, and channel-neutral media planning remains a separate decision.

How we work

Every live change has evidence and an owner

Each approved platform has a defined job. Before launch, we check access, policy, tracking, audiences and spend exposure. Later changes keep the evidence and uncertainty attached to the human owner who approves them.

Scope and ownership

Every live change has evidence, a limit, and a named human who approved it

Each approved platform gets a defined job in the portfolio before any spend is exposed.

We record the valuable outcomes, exclusions, data permissions, and creative capacity around each platform role, agree the budget exposure and approval owners at the same point, then read current messages, placements, audience overlap, conversion signals, downstream quality, and fatigue risk as the baseline. Zeo keeps campaigns in a controlled state until permissions and destinations are verified, and an authorized human approves launch and any material spend change. Search auctions stay with Paid Search, landing-page experimentation with CRO, and channel-neutral media planning is a separate decision; reallocation stays inside Paid Social and returns to its named owner.

How a social portfolio reaches the next decision

Shared goals set the frame. Platform evidence informs what can change inside Paid Social.

  1. Set the role of each platform

    We record valuable outcomes, exclusions, data permissions and creative capacity around each platform role. Budget exposure and approval owners are agreed at the same point.

  2. Look for what the portfolio already knows

    Current messages and placements reveal part of the picture. Audience overlap, conversion signals, downstream-quality data, fatigue risk and unresolved assumptions complete the baseline.

  3. Approval before exposure

    Campaigns stay in a controlled state while we verify permissions and destinations. An authorized human approves launch and any material spend change.

  4. A review that follows the evidence

    Delivery and creative learning are read alongside audience overlap, quality feedback and measurement limits. Any reallocation stays within Paid Social and returns to the named owner.

فريق متخصص لكل قناة إعلانية

في Zeo، تدار كل من إعلانات البحث المدفوع، وإعلانات التواصل الاجتماعي، وتحسين معدل التحويل (CRO)، والإعلانات البرمجية تحت إشراف خبير مخصص، لتعرف بدقة من ستعمل معه.

الأدوات التي نستخدمها

منظومة التسويق المدفوع وإدارة الحملات

هيكلة الحملات، وعروض الأسعار، والموجزات، وتتبع المكالمات، وإعداد التقارير؛ كلها تدار عبر منصات دقيقة وموثوقة.

منصات الإعلانات التي ندير حملاتنا عليها

  • Google Ads
  • Microsoft Advertising
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • Amazon Ads
  • Pinterest Ads
  • Snapchat Ads
  • X Ads
  • Reddit Ads

إدارة وأتمتة الإعلانات المدفوعة

  • Smartly.io
  • Madgicx
  • Bïrch

الإبداع الإعلاني وصفحات الهبوط

  • AdCreative.ai
  • Jasper
  • Copy.ai
  • Anyword

تحسين معدل التحويل واختبارات الأداء

  • Contentsquare

القياس ونماذج الإسناد

  • Google Analytics
  • Triple Whale
  • Northbeam
  • Hyros

تغذية التسوق وإعلانات أمازون

  • Channable

التقارير ولوحات التحكم

  • AgencyAnalytics

استشارة الأداء الرقمي

ضاعف عائد حملاتك الإعلانية مع خبراء الأداء في Zeo

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احجز استشارة الأداء

FAQ

Questions about paid social scope and control

Where do Facebook and Instagram belong?

Facebook and Instagram sit together under the Meta service page, and the former standalone Instagram URLs redirect there.

Do all social platforms use one campaign setup?

Social platforms can share portfolio goals and review language. Their auction controls differ. So do placements, audience options, creative formats and attribution windows. We check those controls separately on each platform.

How are budget changes approved?

Exposure limits and review evidence are set before a live change. An authorized human owner approves launches and material spend changes. AI assistance cannot activate or reallocate live budget.

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