الكفاءة والربحية القصوى

إدارة إعلانات الدفع بالنقرة (PPC) الشاملة

إشراف استراتيجي مستمر يضمن عدم هدر أي جزء من ميزانيتك، ويركز الاستثمار في الكلمات والمواضع الأكثر تحقيقاً للأرباح الصافية.

بعض من أكثر من 500 علامة تجارية تعاونا معها

علامات تجارية رائدة ومتميزة تعاونا معها عبر مختلف القطاعات.

عرض جميع الشركاء والعملاء

Inside paid search

Shared commercial rules, separate engine decisions

Google Ads and Microsoft Advertising work from the same definition of value. We still check and approve each engine on its own terms.

Paid media

Cross-EnginePaid Search

Google Ads and Microsoft Advertising share commercial goals. Their controls and reported outcomes are reviewed separately.

Google and Microsoft can share one definition of value while their imports, bidding options and reported attribution diverge. That gap is what this method works through.

Search BudgetAllocation & Forecasting

Budget models use query demand, auction conditions, business constraints and scenario ranges to guide pacing inside paid search.

Query demand and auction conditions are already visible in the account. Turning them into a conservative, base and upside range a budget owner can approve happens here.

Account & CampaignArchitecture

As an account grows, its structure needs clear naming, access and objectives across accounts, campaigns and ad groups.

A search account that grew launch by launch earns this one first, once ad-group themes mix, two campaigns chase one intent, or nobody owns the naming rule.

Query & KeywordGovernance

Search-query reviews connect intent to keywords, match types and negatives so campaigns stop competing against each other.

Once the structure is settled, search terms are the next decision. This method assigns one owner per query cluster and puts every negative on a named tier.

Bid StrategyAutomation Guardrails

We choose the bidding approach and set its constraints. Learning, overrides and the rollback path stay visible throughout.

Choosing the bidding approach is one call. Its data floor, target bounds and rollback conditions get settled here.

Search Ad & AssetTesting

Each ad or asset test starts with a stated hypothesis, policy and brand checks, and enough evidence for a responsible reading of the result.

Ad copy questions land here. The ad group needs enough traffic for two responsive search ads, plus a reviewer who clears claims before either variant serves.

Search ExperimentDesign & Analysis

A search experiment begins with a defined intervention, traffic split, guardrails and duration. Results are read against the decision rule agreed in advance.

A structural change to a live campaign gets tested as a draft first, splitting traffic against the original for a full window nobody reads early.

Shopping & Performance MaxFeed Management

Shopping and Performance Max depend on feed quality. We diagnose feed issues and document where automation limits visibility.

Shopping and Performance Max lose delivery for reasons the campaign layer cannot show, so the feed gets audited against Google's product data specification first.

Where this work is owned

Google AdsPlatform Entry

Google campaign types come with their own account controls, conversion inputs and policy boundaries, which we review in the platform.

Cross-engine work stops at the point where Google's own campaign types, conversion inputs and policy boundaries decide the answer. That is where this page takes over.

MeasurementHandoff

We reconcile platform reporting with attribution and business measurement owned by Analytics.

Two engines rarely report the same totals, and naming which source governs a budget move is a measurement decision. Analytics builds that credit model and states its limits.

The buyer job

Paid search owns the query and auction decisions

Queries, auction exposure, account structure, destinations and conversion signals sit within Paid Search. Landing-page experimentation stays with CRO, while channel-neutral media strategy has its own owner.

How we work

Decisions stay traceable from query to budget

First we agree what counts as value and where the constraints sit. Engine evidence then shapes the controls we build, and every material launch or budget change keeps an approval trail.

Scope and ownership

Decisions stay traceable from the query to the budget that funded it

We agree what counts as value and where the cost boundaries sit before touching the account.

The primary value event comes first, alongside approved proxies, cost boundaries, sales or stock constraints, account access, and each decision owner; then search terms and change history show how the account got where it is across structure, bids, budgets, destinations, conversions, and policy status in every engine. Zeo builds behind an approval gate, validating settings and destinations while paused, and a human authorizes activation within the documented exposure limits. Landing-page experimentation stays with CRO and channel-neutral media strategy has its own owner. Query quality, spend pace, conversion integrity, and remaining uncertainty decide together whether work is promoted, contained, or stopped.

How search decisions move into the account

Commercial priorities become engine-specific controls, reviewed before and after activation.

  1. Agree what value means

    The primary value event comes first. We also record approved proxies, cost boundaries, sales or stock constraints, account access and each decision owner.

  2. Read the account as it stands

    Search terms and change history show how the account got here. We inspect structure, bids, budgets, destinations, conversions and policy status in each engine.

  3. Build behind an approval gate

    Paused builds give us room to validate settings and destinations. A human approves the work before activation, within the documented exposure limits.

  4. Let query quality guide the next move

    Query quality and spend pace sit beside conversion integrity, downstream outcomes and uncertainty. That review determines whether work is promoted, contained or stopped.

فريق متخصص لكل قناة إعلانية

في Zeo، تدار كل من إعلانات البحث المدفوع، وإعلانات التواصل الاجتماعي، وتحسين معدل التحويل (CRO)، والإعلانات البرمجية تحت إشراف خبير مخصص، لتعرف بدقة من ستعمل معه.

الأدوات التي نستخدمها

منظومة التسويق المدفوع وإدارة الحملات

هيكلة الحملات، وعروض الأسعار، والموجزات، وتتبع المكالمات، وإعداد التقارير؛ كلها تدار عبر منصات دقيقة وموثوقة.

منصات الإعلانات التي ندير حملاتنا عليها

  • Google Ads
  • Microsoft Advertising
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • Amazon Ads
  • Pinterest Ads
  • Snapchat Ads
  • X Ads
  • Reddit Ads

إدارة وأتمتة الإعلانات المدفوعة

  • Optmyzr
  • Adalysis
  • Skai
  • Ryze AI

استخبارات الكلمات المفتاحية والمنافسين

  • Semrush
  • SpyFu
  • Similarweb
  • Keywords Everywhere

القياس ونماذج الإسناد

  • Google Analytics
  • Google Tag Manager

تتبع المكالمات والحماية من الاحتيال في النقرات

  • ClickCease
  • TrafficGuard

تغذية التسوق وإعلانات أمازون

  • Feedonomics
  • DataFeedWatch

التقارير ولوحات التحكم

  • Looker Studio
  • Supermetrics

استشارة الأداء الرقمي

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FAQ

What paid search buyers usually ask

Is PPC management the same as all paid media?

PPC management here means Paid Search, while Paid Social, CRO and Programmatic keep separate channel scope and ownership.

Which search engines do you cover?

We cover Google Ads and Microsoft Advertising. The commercial definition of value can be shared. Settings, imports and bidding options still differ by engine. We check reported attribution separately too.

Do you guarantee CPA, ROAS or revenue?

No. CPA, ROAS and revenue also depend on auctions, demand, pricing, the landing experience, sales follow-up and measurement loss. We govern the paid-search inputs within scope, record forecast assumptions and report uncertainty.

How is PPC consulting and account strategy priced?

PPC consulting fees reflect account audit depth, bidding strategy sophistication, and cross-engine management requirements. Scope is tailored to whether you need ongoing strategic steering, automated bidding guardrails, or deep account restructuring across multiple markets.

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