توزيع الميزانيات الذكي

استشارات تحليلات التسويق ونمذجة العائد

نقدم لك إجابات حاسمة حول جدوى كل قناة تسويقية وأين يجب أن تستثمر ميزانيتك القادمة لتحقيق أقصى عائد على المبيعات.

بعض من أكثر من 500 علامة تجارية تعاونا معها

علامات تجارية رائدة ومتميزة تعاونا معها عبر مختلف القطاعات.

عرض جميع الشركاء والعملاء

Approved task contracts

Choose the measurement question before the model

Start with the decision you need to make, then choose the engagement with the right evidence and system boundary.

Decision systems

Marketing Attribution Modeling

The bounded marketing attribution model sets out touchpoint scope, how conversion credit is assigned, identity limits, and the assumptions behind it. We validate the model before it is used for decisions.

Credit is the question here, not cause. Last-click keeps handing brand search the conversion while one reallocation decision waits on a defensible split.

Incrementality & Lift Measurement

We define the marketing intervention, control design, and assignment before the test runs. The pre-specified incrementality readout accounts for the eligible population, outcomes, contamination, and uncertainty.

A split of credit is no longer enough, and you can hold a channel or a set of regions dark long enough to see whether those conversions happen anyway.

Marketing Forecasting & Scenario Planning

The versioned marketing forecast and scenario book works from baselines and drivers, keeps constraints and uncertainty ranges visible, and names the scenarios and refresh triggers used for the decision.

The decision points forward — a hire, a budget, stock to order — so the output is a range with named drivers and a backtest, not a credit split.

When this owner applies

Separate channel contribution from media execution

Measure channel contribution, incrementality, uncertainty, and future scenarios without taking ownership of live media execution.

Capability boundary

Models inform the decision, media teams act on it

Analytics owns models and evidence. Paid-media teams own campaign and budget execution.

Evidence-led delivery

Agree the evidence before building the model

Every engagement has named inputs, owners, human approval gates, reproducible QA, explicit limitations, and an operating handover.

We measure channel contribution, incrementality, and campaign ROI with transparent mathematical models. Zeo specialists configure attribution frameworks, incrementality tests, and media scenario planning, while your marketing leadership retains control of live ad budgets.

From measurement question to an owned decision

An evidence-based marketing measurement workflow from channel mapping to budget optimization.

  1. Map acquisition channels

    We audit campaign naming conventions, UTM parameter consistency, ad platform conversion pixels, and cost-data integrations.

  2. Build attribution models

    We evaluate rule-based and data-driven attribution models against actual customer touchpoints to expose channel bias.

  3. Design incrementality tests

    We structure geo-lift or holdout experiments to measure the true incremental revenue generated by paid campaigns.

  4. Deliver scenario planning

    We build interactive budget allocation tools that simulate expected returns under varying ad spend scenarios.

الفريق الذي يبني أنظمة القياس الرقمي لمؤسستك

تصمم Zeo أنظمة قياس متكاملة تربط قرارات الأعمال بجمع البيانات المنظم وتقارير دقيقة يمكنك الاعتماد عليها والتحقق منها.

الأدوات التي نستخدمها

منظومة القياس والتحليلات الرقمية

جمع البيانات، والتتبع المتقدم، وتحليلات المنتجات وإعداد التقارير هي مهام متكاملة نبني منظومة قياسنا عليها.

منصات تحليلات الويب الأساسية

  • Google Analytics
  • Similarweb

ذكاء الأعمال ولوحات التحكم وإعداد التقارير

  • Looker Studio
  • Supermetrics
  • Power BI

تحليلات المنتجات وتطبيقات الهاتف المحمول

  • AppsFlyer
  • Adjust
  • Branch

تحليلات الإسناد والتجارة الإلكترونية

  • Triple Whale
  • Northbeam
  • Ruler Analytics
  • Windsor.ai

استشارة تحليلات البيانات

ابنِ بنية تحتية لتحليلات الويب يمكنك الاعتماد عليها

تواصل مع مهندسي ومستشاري البيانات في Zeo في دبي لتنقية بياناتك وبناء قياس رقمي دقيق ومتوافق مع أعلى معايير الخصوصية.
احجز استشارة البيانات

Questions

Marketing Measurement questions

What is the difference between Attribution Modeling and Incrementality Testing?

Attribution modeling assigns credit to touchpoints along a path based on observational rules or ML algorithms. Incrementality testing uses controlled experiments (like geo-testing) to prove whether ad spend generated net-new conversions that would not have occurred organically.

How does privacy regulation affect marketing measurement?

Third-party cookie deprecation and tracking restrictions weaken traditional pixel attribution. We combine first-party sGTM data, media mix modeling (MMM), and incrementality testing to provide privacy-safe measurement.

Does Zeo manage live advertising campaigns?

No. Marketing Analytics focuses strictly on unbiased measurement, attribution, and scenario forecasting. Campaign execution stays with your internal media team or agency.

تواصل معنا

سياسة الخصوصية وحماية البيانات

فتح في صفحة كاملة