Digital PR & Earned Media

Press Release Writing & Distribution

Publish a formal announcement with verified facts, approved quotations, and a relevant distribution list.

Press Release Writing & Distribution creates the formal, dated record for an announcement. We verify the facts and quotations, document approvals, and send the release through the channels its stakeholders expect.

You walk away with a dated formal record whose every fact and quotation has a named approver, the sign-off documented, and distribution to the list the announcement needs.

Write the release
Illustration of a document launching from a signpost toward a world map of press contacts

Some of the 500+ brands we've worked with

See all references
  • Decathlon
  • Enerjisa
  • Yemek.com
  • Yandex
  • TransferGo
  • Groupama
  • Jollytur

How we run it

How we write and release the formal announcement

Precision matters more than speed. Every fact and quotation needs a named source and approver before distribution.

  1. Confirm the announcement is ready

    We check that the facts are final, the timing works, and anyone who needs to sign off is available before drafting starts.

    A confirmed go date and a list of required approvers.

    AI assist
    Agents can assemble the confirmed fact sheet and show which details are still unverified. Whether the announcement is ready to be a public record is a decision the stakeholders make.
    Human gate
    The requesting team confirms every named approver is genuinely available before drafting starts. An invitation is not availability.

  2. Draft against verified facts and approved quotes

    Every date, figure, and quotation gets checked against a named source before it's written into the release.

    A drafted release with every fact and quote traceable to an approver.

    AI assist
    Agents can check a quote's wording against its last approved version and flag drift fast. A person still confirms the final language with the speaker.
    Human gate
    The release owner decides whether a reworded quote needs a fresh approval round or still matches what the speaker agreed to, a call the drift-check alone can't make.

  3. Get sign-off on every material statement

    Legal, executive, and any subject-matter or regulatory reviewer confirms the release says exactly what they're willing to stand behind.

    An approved final release with a documented sign-off trail.

    AI assist
    Agents can route each material statement to its owner and track which approvals are outstanding. Legal counsel, the spokesperson, and any regulatory owner decide what the company can stand behind.
    Human gate
    Legal and the spokesperson each sign off on the release in writing before it moves to distribution.

  4. Distribute to the list that actually matters

    We send it through the wire, media list, or stakeholder channel that fits the announcement, and only where it needs to land.

    A completed distribution run with delivery confirmation.

    AI assist
    Agents can build the distribution list from the stakeholders and outlets the announcement genuinely concerns. Who actually needs to receive it is a judgment, and a wider list is not a better one.
    Human gate
    Before distribution, the release owner checks the list against the announcement's actual audience.

Every claim traces back to a named approver

A confirmed fact sheet gives agents enough to assemble a first draft, compare quotations with their approved versions, and apply a wire service format. Approval is different work. Legal counsel, the spokesperson, and any regulatory owner decide which material statements the company can stand behind. A disputed or unconfirmed fact stops the release until a person resolves it.

What you get

The approval and distribution record

You receive the approved release, its fact and approval trail, and a record of where it was distributed.

  • a finished article document

    The press release

    The final approved release, including its headline, body, quotations, and boilerplate.

  • a sign-off log with stamped entries

    Fact and quote approval record

    Who confirmed each material statement, so nothing in the release is unattributed if it's ever questioned.

  • an outreach email draft

    Distribution log

    A record of the wire, media list, and stakeholder email distribution, with delivery confirmation.

We call it done when: every fact and quote in the release has a named approver, sign-off is documented, and distribution has gone to the list the announcement actually needs.

Who it fits

When you need the formal record on file

You receive the formal document and its distribution record. A specific journalist deciding to cover the story requires Media Outreach as well.

A good fit when

  • Your announcement needs a dated public record. Its facts and quotations are ready for named approval before release.
  • Investors, regulators, or other stakeholders expect a formal announcement, so an ordinary social post would leave the required record missing.
  • The announcement contains material facts and on-record quotations. The people responsible for them are available to approve the final wording.

Better handled as other work when

  • The release would repeat information already public, so it would create a new formal record without adding a new fact or decision.
  • You're hoping the release itself earns coverage. Wire distribution reaches inboxes, and that is a long way from a front page.
  • Legal counsel, the executive, or the spokesperson cannot review the final wording before the deadline, so the release would go out without a complete approval trail.

People who write and ship this content

Some of these consultants write the pages themselves. Others plan distribution or check how a piece performs once it's live, so the team below covers more than one stage of the work.

Tools we use

Tools behind this work

  • Grammarly

    the final mechanical pass after every material statement is already approved

  • Prowly

    builds the relevant media list and sends the approved announcement to it

  • Airtable

    the statement-by-statement sign-off trail: source, approver, wording, timestamp

  • GlobeNewswire

    the wire for earnings, regulatory filings, and investor-sensitive announcements

Start the work

Does your announcement need a formal record?

Share the announcement, the supporting facts, and the people who can approve them. From there, we can scope the release and the list it needs to reach.
Talk to a Content Marketing specialist
Two people shaking hands on the start of the work

Before we start

Frequently Asked Questions

Not by itself. Wire and list distribution puts the release in front of people, but a journalist deciding to write about it is a separate step. Pair this with Media Outreach if coverage is the actual goal.