Intema Mutfak, one of Turkey's leading brands in the modular kitchen sector, is part of the Eczacıbaşı Group and offers custom-designed kitchen models for individual needs. With physical stores across Turkey, the brand aims to bring the same high standard of customer experience it offers offline to its online channels.
Challenges
The first challenge in bringing the brand's offline strength online was competing with Turkey's largest marketplaces.
Competitors with a wider product range and greater domain authority were far ahead of Intema Mutfak. With the right keyword targeting and a consistent content production strategy, Intema Mutfak became one of the biggest players in its sector for both conversion and informational queries.
We increased Intema Mutfak's organic session rate by 61% and its organic user rate by 70% between January 2022 and December 2022 compared with the previous period.
Our aim
Our primary goal was to improve Intema Mutfak's visibility and position for its most important queries against both competing brands and marketplaces. We began by grouping the queries from our extensive keyword analysis according to search intent.
Next, we produced product, category, and blog content using the keywords grouped by search intent. This content helped the most relevant pages appear for each query in Google Search Results.
Alongside our technical and on-page SEO work, we regularly tracked low-quality links through off-page SEO efforts. We supported the authority of the brand, category, and product pages with regular, relevant backlink work. Intema Mutfak was already one of the sector's leading offline retail brands, and its awareness and visibility in online retail increased significantly.
Results
- Organic Session Rate (YoY): 61.11%
- Organic User Rate (YoY): 70.27%
- Organic New Visitor Rate (YoY): 73.84%
- Impression Rate (YoY): 244.49%
- Google Search Console Clicks (YoY): 214.44
*Results cover the dates January 1 - December 25, 2022 / January 1 - December 25, 2021. Search Console data covers the period between January 1 - December 24, 2022 / January 1 - December 24, 2021.
