298% increase in views on product pages

Ankutsan is one of Turkey's leading corrugated cardboard manufacturers. The company combines a dynamic organization, a commitment to sustainable quality, and an innovative mission to provide box solutions across industries. Its teams also use techniques such as special printing services to produce boxes suited to each customer's product range.

Challenges

In the first year of working with Ankutsan, our first challenge was to improve international rankings for its hero products. Competitors with a long history in global markets were already ahead. With the right content production and keyword targeting, Ankutsan improved its rankings in Turkey and internationally within 1 year. By December 2022, views on product pages had increased by 298% compared with the previous year.

Once the product-page improvements began performing well, we expanded the work to technical improvements.

Over the period we worked together, users on the English homepage increased from 11 in the previous period to 1521. Sessions on the English homepage rose similarly, from 12 in the previous period to 1748.

Our goal

For Ankutsan, which provides B2B services, our top priority is to make it the first brand its sector trusts and thinks of. We track ongoing developments in SEO and make improvements for each target country's search engines, aiming to reach more of our potential users this way.