Free
Breaking Down the conversational marketing blueprint
This webinar breaks down the conversational marketing blueprint and examines the framework behind it.
Register for the session to explore how the blueprint is structured and how its parts work together.
What Does the Webinar Cover?
- The purpose of a conversational marketing blueprint
- The structure of the blueprint
- The main parts of the framework
- How those parts connect
- How to approach the blueprint as a whole
- Questions to consider when reviewing the framework
- Key points from the breakdown
Speakers
Yiğit Konur
Founder & Chief Strategy Officer
Yiğit Konur is the Founder of Zeo and serves as Chief Strategy Officer (CSO), bringing hands-on expertise in search and performance marketing since 2005. From Zeo’s earliest days, he helped shape the agency’s culture around execution quality, measurable impact and long-term client value.
His international profile is strengthened by serving as a judge for the European & US Search Awards and speaking at major conferences such as BrightonSEO. These roles positioned Zeo’s point of view on a global stage and reinforced the agency’s commitment to world-class standards.
As CSO, Yiğit focuses on defining Zeo’s growth agenda, redesigning agency workflows through practical AI integration, and expanding global strategic partnerships. He also draws on his experience from initiatives like Wope to inform future spin-offs, go-to-market thinking, and international expansion. Yiğit is known for connecting deep technical understanding with clear strategic direction-turning “what’s possible” into “what’s next” for Zeo.
Barış Asa
He has started his undergraduate education at Kadir Has University, where he took active roles in the entrepreneurship community of the university and led the community itself for 1.5 years. He took his first steps into a professional career at GittiGidiyor simultaneously with his education. He gained experience with startups and markets in different disciplines such as Event Management, Social Media Marketing, Growth Hacking, Inbound Marketing, B2B Lead Generation, Brand Marketing. In 2017, he joined the Zeo family as a Jr. Marketing Analyst and he has been working as a Business Development Analyst since September 2018. He plays an active role in Zeo's brand-side projects and strategies. Having an infinite passion for practicing what he has learned, Barış is delighted to conduct in-depth research on the subjects he is curious about. Exploring undiscovered animes, mangas, and indie games are some of his main hobbies.
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