Onedio & Zeo Agency - Case Study

— Evaluating Onedio's potential helped us come up with clear goals: they had a strong infrastructure to improve traffic through social media and increase brand awareness. Onedio is Turkey's largest content platform. It started to gain a high volume of traffic as our visitors visited the spread of our content through social media, and currently Onedio is the most visited site from mobile devices in Turkey. For Onedio, the significance of SEO became more apparent as we got bigger. Initially, without the help of SEO, Onedio already had branded search traffic. We decided to build on this branded traffic and use SEO to gain even more visitors. Onedio's SEO agency search process was conducted in both Istanbul and Ankara offices.

We already had an ongate partnership with the Onedio's Istanbul team, as our customers were using Onedio's native advertising module. And we knew Çağrı through the Digitals and SEO Zone conferences, which is organized by our company, and quickly we set up a meeting and we explained what SEO can provide value to Onedio's current search process. And after some consideration process made by Onedio team and they trusted us to help them to achieve their goal and we started our joint success story.

— I was familiar with SEO previously. I had already attended two conferences they organized in the past and had a positive impression of the company. After we started working with SEO, in a period of 9 months our SEO traffic went up from 15 million sessions to 20 million sessions per month, and share of SEO traffic went up to 25% of the total traffic, up from 20% previously. SEO initially supported us with technical SEO. They crawled our website to discover the technical SEO issues. After they shared their report with us, eventually we were able to overcome these issues and we saw an increase in our SEO traffic in a couple of weeks.

— To use Onedio's crawl budget more efficiently, we made sure Google could not access the pages within contents that do not benefit Onedio in organic channel and cause technical glitches such as profile pages. This way we used per-page SEO budget on more valuable pages. As a matter of fact, we achieved 17% increase in Search Metrics SEO Visibility Index only in 2 weeks after our implementation. Also, we realized updated evergreen content was visited by search engine bots more frequently and as a result increased traffic organically.

— Then SEO built a roadmap for us as we successfully transitioned to HTTPS without a hitch. Even though this was expected to be a long process, as a result of their step-by-step roadmap we were able to work efficiently and complete this transition in about 36 hours without any downtime or drop in our traffic.

— Negative cases in the SEO industry with HTTPS, which made us leery of moving a website with 15 million plus visitors per month to HTTPS. However, secure web communication is very important for both visitors and website owners alike. To ensure Onedio's transition to safe protocol, we have created a detailed roadmap with Google references and using global companies that had already transitioned successfully as an example. We split this roadmap into two phases: before the redirections and after the redirections. After we completed all the preparations, we took measures against possible mistake during and after the transition to HTTPS, and the outcome was the conservation of growing trend in organic traffic.

— We also started to work with SEO to build and improve our content strategy. Here we started with a training in our Ankara office with a focus on evergreen content. Evergreen content was something we produced but wasn't something that we focused on. We had quality content but we weren't really utilizing it. With the help of SEO, we started to convert our quality content to evergreen content and were able to utilize them with success to increase our traffic.

— We created two different content workshop. First one we planned to a large workshop in Onedio Ankara office for the author and editor team. Our main goal was here show the critical points to make evergreen and up-to-date content compatible with SEO. Here we showed the Onedio team how they can integrate SEO to create better content for visitors and search engines. We completed the workshop with Q&A session and the second workshop was conducted remotely by Google Hangouts. Large crowd participated in this video conference including remote editor team and also author team, and we used current examples to ensure this workshop.

Even though Onedio has some of the most creative and top notch editors and authors in the industry, it was very important and critical for us that their high quality contents are compatible with SEO. To make significant headway in short time, not only we needed to give content suggestions but also we had to make sure that they had the right perspective towards SEO. We had no doubt in our minds that this workshop would be highly beneficial to Onedio.

— AMP was a great opportunity for Onedio as most of our traffic comes from mobile devices. We wanted to integrate AMP right away. We expected some technical difficulties due to the nature of our content, but we received support from SEO as we adapted our content to AMP and we were able to complete our integration quickly as we were able to fix problems that arose right away. Onedio's expansion into global market started with creation of its Russian website in 2015. In 2016 we launched our English website and we planned to launch our Arabic website in 2017. Our goal for 2017 is to grow our global sites as it is very important for us to expand our user base and increase our unique visitors.

— As a Onedio's SEO partner, we took advantage of this opportunity and did our part in their success story. As a result, we gained 10 million additional visitors and we consider it a great success to help them by 60% of growth.