Beauty & Personal Care is one of the fastest-growing consumer markets, with brands helping to drive its expansion. A generational shift is a major factor, as younger consumers enter the market. Social media, international influences, and eCommerce reinforce this change and continue to shape how people buy beauty products. Global trends are also changing daily beauty and personal care routines. This report compares the sector year by year and across Q4 2021 and Q4 2022. It examines traffic volume, website traffic shares, channel usage, user intent, and keyword searches, along with trends and predictions for 2023.
The chart above presents Statista’s analysis of revenue by segment in the United Arab Emirates Beauty & Personal Care market from 2014 to 2022, along with forecasts for 2023 through 2027. Personal care products have the highest demand among the segments shown.
Research into online revenue distribution in the Beauty & Personal Care sector shows a significant increase after the pandemic. Forecast online revenue for 2025 is twice the 2020 level.
We compared Q4 2021 with Q4 2022 using approximately 4,000 of the highest-volume keywords and ranked the industry websites with the most traffic. Monthly search volume for the selected keywords was 23.33% higher in the fourth quarter of 2022 in comparison with the same period in 2021.
Challenges in the industry
As digital marketing becomes more widely used, competition in the industry increases. The Beauty and Personal Care sector expanded its online presence, particularly after Covid-19. Businesses without an effective digital presence are likely to lose customers. They must also keep pace with rapidly changing beauty trends and technological innovation.
Opportunities in the industry
Although digital marketing is now widespread, many businesses do not use it effectively. Applying it well can create an advantage, whether the work is handled internally or with a digital marketing specialist or agency. Specialist support can also make it easier to manage the required work and keep up with updates. Social media use has grown since the pandemic, giving brands another way to communicate product advantages and compete for attention.
