This report compares the UAE Finance, Banking & Investment sector in Q4 2021 and Q4 2022. It covers trends and predictions for 2023, along with changes in traffic volume, website traffic shares, channel usage, user intent, and keyword searches.
Advocates of digital banking in the UAE say convenience and security are supporting the post-COVID-19 shift to services such as contactless payments, online remittances, and e-commerce transactions. Trust is particularly important to customers in this sector. Banks therefore aim to protect consumers and help them feel comfortable using digital banking platforms (TBC Dubai).
The UAE digital banking sector has grown continuously at a compound annual growth rate (CAGR) of 43% since 2012. The Digital Banking in the UAE report, published in November 2022, examined the region’s digital banking sector. According to the report, the UAE is currently the region’s largest digital banking hub.
Changes in user behavior during the pandemic accelerated the banking sector’s existing move toward digital services. Some users, however, later returned to their previous habits and resumed conducting transactions at physical branches. In the investment sector, cryptocurrency was more popular at the beginning of the pandemic, when coins were viewed as a more reliable investment instrument. This changed as the effects of the pandemic subsided.
Strategies such as including the pill information that the user aims to reach with UX-supported modules or frequently asked questions based on the financial sector with structured data markups on the website and listing them with rich results on the search engine results page (SERP) can be pursued.
