This report compares the UAE Food & Beverages sector in Q4 2021 and Q4 2022. It covers trends and predictions for 2023, along with changes in traffic volume, website traffic shares, channel usage, user intent, and keyword searches.
The United Arab Emirates has a young and growing population. Tourism, cultural diversity, and high disposable incomes also increase demand in this sector. The expansion of local and international restaurant chains gives consumers more options and a better experience. Demand for a broad range of brands, together with the country’s diverse population, continues to support growth in the Food & Beverage sector (Statista).
According to Statista, the graph above shows annual per capita spending on all food and beverages in the United Arab Emirates from 2014 to 2018, with forecasts through 2023. Annual per capita spending was approximately USD 14.5 thousand in 2018 and was projected to reach approximately USD 17.8 thousand by 2023.
A strong presence across digital channels is important in this sector. Clearly showing contact options on a website, providing a useful mobile application, and engaging with users through social media can support brand awareness. Clear customer communication matters especially in the FBR sector, where direct channels are dominant. Brands should also research keywords, understand users’ search habits, and shape content production around those findings.
Two types of queries dominate the industry: online ordering and local search. To improve local search performance, businesses should optimize their Google My Business profiles and provide detailed, accurate, and up-to-date contact information, including business hours.
