Objectives
Before Turna.com started working with Zeo Agency, its Google Ads presence was limited to the Search Network. The engagement, which began in May 2018, set out to move the Turkish travel platform past search-only advertising, extend its reach across more of Google's ad inventory, and improve the return on its Google Ads spend.
Strategy
Zeo Agency expanded Turna.com's Search Network campaigns and introduced two channels the company hadn't used before: the Display Network and YouTube for Action. Campaign management centered on continuously optimizing every campaign for stronger returns and closer alignment with Turna.com's targets. That work was backed by a standing cadence of performance reviews and data analysis run jointly by Turna.com, Zeo Agency, and Google.
Results
The collaboration lifted Turna.com's Google Ads return on investment by 45%. The new Display Network and YouTube for Action campaigns also expanded, by a wide margin, the number of users Turna.com reached across Google's properties.
Google found the results distinctive enough to feature the partnership as a Think with Google video case study in December 2018, one of only a few Turkish agency collaborations to get that recognition. The video, Think with Google Başarı Hikayeleri // Turna.com, brought Turna.com CEO Kadir Kırmızı and Digital Marketing Manager Onur Ovalı together with Zeo Agency Data Analyst Utku Demirhan to walk through the technology and the results, moderated by Google Account Strategist Aycan Satır.
