Google Discover is a personalized content feed, shown in the Google app and on the mobile browser homepage, that surfaces articles and videos based on a user's search history, app activity, and interests, without the user having searched for anything at all. It works more like a recommendation feed than a search results page.
There's no way to directly optimize for Discover the way you can target a keyword for search; there's no query to rank for. What tends to correlate with Discover traffic instead is strong E-E-A-T signals, high-quality images (Discover leans heavily visual), and content that's timely or genuinely engaging rather than narrowly keyword-focused. It can also be an unusually large and unpredictable traffic source: a single article catching on in Discover can bring in far more visits than the same page would ever get from organic search, and just as unpredictably, that traffic can drop off again once the feed moves on to something else.
