Link juice describes the ranking potential that hyperlinks pass between pages or websites. The concept applies to both internal and external links. Within a site, a strong page can pass some of its ranking potential to another page through a backlink. Likewise, a link from an authoritative external website can help strengthen the authority of the site receiving it. That makes link juice an important concept in SEO.
Authority Links
Related Terms
Need help turning SEO definitions into organic growth?
Explore tailored SEO consulting, technical audits, and performance strategies designed for ambitious teams.
Talk to an SEO expert