Manipulative link-building strategies intended to improve search rankings by exploiting backlinks.
Link Building
B
3 terms
A brand name used as the clickable text of a link to that brand's website.
A hyperlink that no longer works as intended.
C
2 terms
Citation Flow is a Majestic metric based on the number of backlinks to a website.
Clickable link text that combines characteristics of several anchor-text types.
D
2 terms
A .txt file used to ask Google to disregard spam backlinks.
An external link that passes authority from the linking site to its destination.
E
1 term
Clickable link text that exactly matches the keyword targeted by the linked page.
G
1 term
Writing content for another website as a guest contributor.
I
2 terms
Visual files that present information or data through images and graphics.
Links that take users from one page to another on the same website.
L
3 terms
Link bait is content created specifically to be interesting and useful enough that people want to share it with others.
A link farm is a website built to host a large number of irrelevant links, usually to manipulate rankings.
Link juice is the ranking potential distributed among the relevant pages or websites through hyperlinks.
M
1 term
Money anchor text is hyperlinked text built around keywords that the linked-to website uses to drive sales.
N
1 term
A nofollow tag tells search engine bots not to pass ranking potential through a specific link.
O
1 term
Other anchor text uses generic words or phrases rather than a keyword or brand name.
R
1 term
Referring domains measures how many distinct domains link back to a website.
S
2 terms
A spam link is an artificial, low-quality, or manipulative link.
The sponsored tag identifies hyperlinks used for advertisements, sponsorships, or other paid placements.
T
1 term
Trust Flow is a Majestic metric that scores the trustworthiness of a website from 0 to 100.
U
1 term
A UGC tag identifies backlinks placed in user-generated content.
W
5 terms
Hidden links use a font color that matches the website background so users cannot see them.
A backlink is a reference link that directs users from one website to another.
PageRank is a Google metric developed to measure the importance of web pages.
Anchor text is the clickable text in a hyperlink that directs users to another page.
A naked link uses the destination URL itself as its anchor text instead of a keyword.