Generic, or "other," anchor text is link text that doesn't carry a keyword or a brand name at all, phrases like "click here," "read more," "this page," or "learn more" that point a reader toward a link without describing what's actually on the other end.
It's an unavoidable, ordinary part of natural writing, and a healthy backlink or internal-link profile usually includes a fair share of it, since real writers use these phrases constantly without thinking about SEO at all. The tradeoff is that generic anchor text carries essentially no topical signal for search engines, unlike a keyword-rich anchor that tells a crawler something about the destination page. That's fine for the majority case, but for a page's most important internal links, the ones meant to actively reinforce what a target page is about, more descriptive anchor text does real, measurable work that "click here" simply can't. It's also worth noting for accessibility: a screen reader user tabbing through links on a page hears "click here, click here, click here" with no way to tell them apart, which is one more reason descriptive anchor text is worth the small extra effort wherever a link genuinely matters.
