
Gülşah Şahin Özkan
Senior SEO Analyst
Gülşah, who graduated from Istanbul University with a degree in American Culture and Literature, has always had a strong interest in the digital world. During her time at university, she worked for a US-based company for a year, gaining experience in various aspects of digital marketing, including SEO, content marketing, social media management, and CRM systems. Realizing her passion for SEO, Gülşah joined Zeo in 2022 to further her career and participated in their SEO Bootcamp. Currently, she works as a Senior SEO Analyst at Zeo.
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