Landing Page

A landing page is where a visitor ends up after clicking a link from an email, an ad, or another campaign. If that campaign is drawing people in with a specific offer, the page needs to hold up its end of the deal with content the visitor can actually connect to what brought them there. Send visitors to a generic homepage or something unrelated instead, and many will leave because they can't find what they came for. That's why landing pages need to be built around what visitors expect to see, and structured to give them a good experience once they arrive.