A method for comparing different versions of a strategy to see which performs better.
Measurement
A
3 terms
The average of a website's top positions across search results.
A metric that reports the average amount of time users spend on a website.
B
1 term
Bounce rate measures the share of visits in which users leave a page without further interaction.
C
4 terms
A visit to a website after a user selects a result on a search engine.
The percentage of website visitors who complete a desired action.
The practice of increasing the percentage of users who complete a desired action on a website or app.
The ratio of total clicks to total impressions.
D
1 term
A Google Analytics category for visits without an identifiable referral source, including typed or bookmarked URLs.
E
1 term
The last page a visitor views before leaving a website.
F
1 term
A Search Console tool for testing how Google crawls a web page.
G
3 terms
A free analytics tool that provides detailed information about website visitors.
A tool for managing custom code and tags on a website.
A Google Search tool showing how interest in a search term changes across time and locations.
I
1 term
An appearance of a web page in search engine results viewed by a user.
L
1 term
A landing page is the page a visitor arrives at after clicking a link in an email, ad, or similar campaign.
N
1 term
New Users is a Google Analytics metric that identifies each first-time visitor to a website with a unique ID.
O
1 term
Organic traffic consists of visitors who reach a website through unpaid search engine results.
P
2 terms
Pages per session is the average number of pages a visitor views during one session.
Paid traffic consists of visitors who reach a website through paid promotions or advertisements.
R
1 term
A rank tracker monitors how a website or its target keywords perform in search results.
S
3 terms
Google Search Console is a free tool for monitoring website performance and managing search-related actions.
SEO visibility is a scoring metric that indicates how prominently a website appears in search results.
A session is a group of interactions a user has with a website within a defined period.