Paid Traffic

Paid traffic consists of visitors sent to a website through advertising, including paid keywords, social media ads, display ads, and video ads. Paid campaigns can reach more people quickly, and when the strategy is effective, they can increase desired actions such as purchases and subscriptions. Alongside organic traffic, paid traffic can influence visitor numbers, conversion rates, and brand awareness. Webmasters can review it in Google Analytics and Google Search Console, then use campaign results to shape new strategies.