Is this for both agencies and in-house marketing teams?

Both send people through the same core syllabus. We can split sessions by role so the exercises match what each group does most: content and SEO work for in-house teams, client-deliverable workflows for agencies. If your group is mixed, we blend the two rather than force a choice.

Do people need any design or coding background to keep up?

No. The course assumes you know your own marketing work without asking for coding or design-tool experience. It builds straight on the briefs and campaigns your team already produces. General prompting and AI literacy live in a separate course. Here we go straight to the marketing-specific skill.

How long does it take?

Two days, about 13 hours total, onsite or live online, and splittable into half-day blocks around live campaigns.

Will the syllabus reflect our brand, or is it generic?

It's built to reflect your brand directly. Before the session, we run a discovery call and look at approved briefs and campaigns you've shipped. Then we adjust the cases, prompts, and depth to your brand, or to the client roster if you're an agency.

What does this cost an agency?

Group size, delivery format, customization depth, and location all move the number, so we quote after hearing about your team or agency. Send us your goals and the proposal is built around them.

Will AI make our marketing content sound generic?

Only if nobody edits it, and that's exactly what this training is built to prevent. Untrained use produces generic, off-brand copy. The program centers on capturing your brand voice and editing to an agreed bar. A review pass comes before anything publishes. We also cover disclosure, so AI support adds to your brand rather than blurring it.

Which AI tools do you teach?

We teach on ChatGPT, Microsoft Copilot, and Gemini, since that's what most teams have open. If your organization has approved enterprise tools or a marketing suite with AI built in, we run the same exercises there instead.

Is our client and campaign data safe during the training?

Yes. Nothing from a live account is used: the campaign material is fictional, and anything drawn from past work is fully anonymized before it reaches the room. One full module goes to keeping client, customer, and campaign data out of tools nobody has approved for it, and the KVKK and GDPR discipline is assessed the same way the marketing work is. Your team finishes with a written rule for what never leaves an approved tool.

AI Training · Marketing

AI Training for Marketing Teams & Agencies

Briefs, articles, ad copy, social posts, emails, decks — marketing work is almost entirely words and ideas, and that's exactly what generative AI speeds up once it's guided well.

This training pairs that speed with on-brand, brand-safe output your team can actually ship.

modules: 6
hours: 13

Some of the 500+ brands we've worked with

Selected brands we’ve worked with across industries.

See all references

Most marketing teams already have someone pasting a brief into a consumer chatbot for a first draft. The result is generic "AI slop": three safe adjectives, no clear point of view, and nothing that reads like your brand instead of anyone else's. The experiment quietly stops there. A folder of drafts never gets published, and somebody decides to just write it in-house next time.

A brief or client list pasted into the wrong tool becomes a KVKK problem the same day, and neither that nor brand-voice drift fixes itself with a better prompt. Over two days your team drafts at volume, turns keywords into SEO briefs, and produces on-brand ad, social, and email variants, with a review pass before publishing and KVKK-safe data handling built in. This assumes habits from AI literacy and prompt engineering training; other specialisms sit in the AI training catalog.

Words, mostly

Briefs, articles, ad copy, social captions, and client decks fill most of a marketing team's day — a language model can draft any of them fast once it's pointed at the right brief.

Same headcount, more channels than last year

This year's channel list grew and headcount didn't — AI absorbs part of that gap with routine first drafts like social captions, freeing hours for strategy instead of rewriting one idea six times.

Which of your writers already uses ChatGPT without telling anyone?

Writers and account leads already paste client briefs into consumer chatbots on their own time with no agreed house style — training turns that off-the-books habit into one shared, on-brand routine.

Anyone can write a bland draft

Any model clears the low bar of a first draft by default — what separates teams that benefit is judgment: which task to hand off, how to ask for real brand voice, and how hard to edit before it ships.

One pasted brief breaks KVKK

A campaign brief or client list dropped into the wrong AI tool becomes a KVKK problem immediately — the cause is always the same, someone was in a hurry.

01
Generative AI foundations for marketing teams
120 minBeginner
What large language models are genuinely good at and where they quietly fail. The room learns the difference between a usable first draft and generic filler before anyone reaches for it on a live brief.
How large language models work
Where AI already sits in your stack
Good copy versus generic copy
Delegate versus keep
A first experiment worth trying
02
Prompt craft and brand voice
120 minBeginner
A repeatable prompt structure for marketing work, plus the step most teams skip: capturing your brand voice as something the model can read and copy.
A reusable prompt structure for marketing
Write your brand voice down once
No sensitive data, ever
When to push back on a first answer
Headlines and hooks alongside subject lines in one pass
A prompt library the team uses
03
Content volume: SEO and briefs
180 minIntermediate
Briefs, articles, landing pages, and product copy take up more of a content team's week than anything else, and each one becomes an AI-assisted drafting flow with an editing and fact-check step at the end. Quality and brand voice stay under a person's control the whole way through.
Keyword and intent become a content brief
Long-form articles and landing pages from a brief, including product copy
On-page SEO basics: titles, meta descriptions, headings, internal links
One asset, many formats
Editing AI drafts to your bar
When brand voice starts drifting across writers
04
Campaigns, ad copy, social, and email
150 minIntermediate
From a brief to campaign concepts, then to the specific variants a campaign needs: ad copy, social captions, and email, produced at volume without losing brand and message.
Brief to campaign concepts and angles
Ad copy variants for search, social, and display, on brand
Social captions and threads feeding a content calendar
Email sequences and newsletters built around subject lines
One message, many channels
Turkish and international market versions
05
Research and agency client workflows
90 minIntermediate
AI speeds up the analysis work behind a campaign: audience, competitor, and market research, plus turning a pile of raw material into a few clear takeaways. For agencies specifically, this module also covers the client-deliverable workflows that repeat across accounts. The numbers still get checked by a person before they land in a client deck.
Audience, competitor, and market research, source-checked
Reports and transcripts become clear takeaways
Client decks and status updates for agencies
Same deliverable, different client voice
Where AI helps, and where a person checks the numbers
06
Authenticity and quality under KVKK
120 minAdvanced
Trustworthy AI-assisted marketing starts with a review pass before anything publishes. It also calls for honest disclosure when warranted and a clear line on client or campaign data that can never touch a consumer tool.
A review pass before anything ships
Fabricated sources and hallucinations behind off-brand claims
Disclosure: saying so when AI helped
What must never enter a consumer tool
Where data goes in consumer versus enterprise tools under KVKK and GDPR
An AI usage and brand-safety policy people follow

What you will learn

Edit on-brand drafts until they meet your publish-ready quality bar
A shared prompt library your whole team uses
Turn a keyword into a full content brief
Variants for ads, social and email
Faster research, sources still checked
Keep every client's voice consistent
Handle client and campaign data the way KVKK and GDPR require

Who should attend

Marketing managers and team leads
Content and copywriting teams responsible for SEO
Agency account and project managers
Creative and design teams working on social media
Performance and growth marketers
Communications and brand teams responsible for PR

The program runs two days, usually broken into half-day blocks so it doesn't collide with live campaigns or client deadlines. Onsite and live-online delivery follow the same syllabus.

Format: Onsite or live online
Duration: 2 days (about 13 hours, can be split into half-day sessions)
Group size: Up to 20 participants per group
Language: English or Turkish
Materials: Prompt library, brief and campaign templates, and exercise workbook
Certificate: Certificate of completion

Using AI in Content Teams6 modules · 13 hoursAI training for content and editorial teams, scoped to your actual calendar: briefs, drafting, repurposing, and a house style that holds up across freelancers and every format derived from the piece.View training

Image Creation & Design6 modules · 13 hoursAI image and design training built around the real craft: art direction, reference and editing workflows, brand-consistent production, quality control, provenance, and safe handling of client assets.View training

Video Production with Sora6 modules · 12 hoursSora and other text-to-video tools can produce a striking clip in seconds. Turning that into a repeatable production stage, from brief and storyboard through motion prompting, continuity, review, and a provenance-tagged handoff, is what this training builds.View training

AI Training for Design Teams6 modules · 13 hoursConcept exploration, brand-consistent variation, UX writing, quality control, and safe use of client assets for design and creative teams, built around how your team already works.View training

Let us know whether the room serves one brand or a client roster, then name the channels and teams involved. We will scope the program to that production reality.

Two colleagues updating a workflow board and checking a process change

Is this for both agencies and in-house marketing teams?
Both send people through the same core syllabus. We can split sessions by role so the exercises match what each group does most: content and SEO work for in-house teams, client-deliverable workflows for agencies. If your group is mixed, we blend the two rather than force a choice.
Do people need any design or coding background to keep up?
No. The course assumes you know your own marketing work without asking for coding or design-tool experience. It builds straight on the briefs and campaigns your team already produces. General prompting and AI literacy live in a separate course. Here we go straight to the marketing-specific skill.
How long does it take?
Two days, about 13 hours total, onsite or live online, and splittable into half-day blocks around live campaigns.
Will the syllabus reflect our brand, or is it generic?
It's built to reflect your brand directly. Before the session, we run a discovery call and look at approved briefs and campaigns you've shipped. Then we adjust the cases, prompts, and depth to your brand, or to the client roster if you're an agency.
What does this cost an agency?
Group size, delivery format, customization depth, and location all move the number, so we quote after hearing about your team or agency. Send us your goals and the proposal is built around them.
Will AI make our marketing content sound generic?
Only if nobody edits it, and that's exactly what this training is built to prevent. Untrained use produces generic, off-brand copy. The program centers on capturing your brand voice and editing to an agreed bar. A review pass comes before anything publishes. We also cover disclosure, so AI support adds to your brand rather than blurring it.
Which AI tools do you teach?
We teach on ChatGPT, Microsoft Copilot, and Gemini, since that's what most teams have open. If your organization has approved enterprise tools or a marketing suite with AI built in, we run the same exercises there instead.
Is our client and campaign data safe during the training?
Yes. Nothing from a live account is used: the campaign material is fictional, and anything drawn from past work is fully anonymized before it reaches the room. One full module goes to keeping client, customer, and campaign data out of tools nobody has approved for it, and the KVKK and GDPR discipline is assessed the same way the marketing work is. Your team finishes with a written rule for what never leaves an approved tool.

By team

By industry

By tool

AI Training for Marketing Teams & Agencies