AI Training · Marketing

AI Training for Marketing Teams & Agencies

Briefs, articles, ad copy, social posts, email, decks: marketing work is almost entirely words and ideas, exactly what generative AI speeds up when it's guided well. This training pairs that speed with on-brand, brand-safe output your team can actually ship.

modules: 6
hours: 13

Most marketing teams already have someone pasting a brief into a consumer chatbot for a first draft. The result is generic "AI slop": three safe adjectives, no clear point of view, and nothing that reads like your brand instead of anyone else's. The experiment quietly stops there. A folder of drafts never gets published, and somebody decides to just write it in-house next time.

The bigger risk sits underneath the disappointing prose: a campaign brief, a client list, or a strategy note pasted into the wrong tool can become a KVKK problem the same day it happens, and a team covering more channels on the same headcount has no slack left to fix brand-voice drift by hand. Neither problem fixes itself with a better prompt.

Over two days, your team drafts a high volume of content, turns keywords and intent into SEO briefs, and builds campaign concepts. Ad, social, and email variants come out of that pipeline too, alongside a faster way to run audience and competitor research. Everything runs in your brand voice, with a review pass before anything publishes and KVKK-safe handling for client and campaign data built into every exercise. We assume you already have the general prompting habits our AI literacy and prompt engineering training covers. This program starts from there and goes straight to the marketing-specific skill. Other specialisms sit in the AI training catalog.

Words, mostly

Briefs, articles, landing pages, ad copy, social captions, and client decks make up most of a marketing team's day. A language model can draft any one of them fast, once someone points it at the right brief.

Same headcount, more channels than last year

This year's channel list grew. The headcount did not. AI absorbs part of that gap by handling routine first drafts, like social captions and standard sends, so people spend their hours on strategy instead of rewriting the same idea six times.

Which of your writers already uses ChatGPT without telling anyone?

Writers, social managers, and account leads are already pasting client briefs into consumer chatbots on their own time, and nobody has agreed on a house style for what comes back. Training turns that off-the-books habit into a shared, on-brand routine: same voice guide, same review step, everyone working from the same rules.

Anyone can write a bland draft

Prompting for a first draft is a low bar. The model clears it by default. What separates a team that benefits from one that doesn't is judgment. You need to know which task to hand off and how to ask for genuine brand voice. Then comes the decision about how hard to edit before anything ships.

One pasted brief breaks KVKK

A campaign brief, a client list, or an unreleased strategy note dropped into the wrong AI tool becomes a KVKK compliance problem immediately, and the cause is always the same: someone was in a hurry.

01
Generative AI foundations for marketing teams
120 minBeginner
What large language models are genuinely good at and where they quietly fail. The room learns the difference between a usable first draft and generic filler before anyone reaches for it on a live brief.
How large language models work
Where AI already sits in your stack
Good copy versus generic copy
Delegate versus keep
A first experiment worth trying
02
Prompt craft and brand voice
120 minBeginner
A repeatable prompt structure for marketing work, plus the step most teams skip: capturing your brand voice as something the model can read and copy.
A reusable prompt structure for marketing
Write your brand voice down once
No sensitive data, ever
When to push back on a first answer
Headlines and hooks alongside subject lines in one pass
A prompt library the team uses
03
Content volume: SEO and briefs
180 minIntermediate
Briefs, articles, landing pages, and product copy take up more of a content team's week than anything else, and each one becomes an AI-assisted drafting flow with an editing and fact-check step at the end. Quality and brand voice stay under a person's control the whole way through.
Keyword and intent become a content brief
Long-form articles and landing pages from a brief, including product copy
On-page SEO basics: titles, meta descriptions, headings, internal links
One asset, many formats
Editing AI drafts to your bar
When brand voice starts drifting across writers
04
Campaigns, ad copy, social, and email
150 minIntermediate
From a brief to campaign concepts, then to the specific variants a campaign needs: ad copy, social captions, and email, produced at volume without losing brand and message.
Brief to campaign concepts and angles
Ad copy variants for search, social, and display, on brand
Social captions and threads feeding a content calendar
Email sequences and newsletters built around subject lines
One message, many channels
Turkish and international market versions
05
Research and agency client workflows
90 minIntermediate
AI speeds up the analysis work behind a campaign: audience, competitor, and market research, plus turning a pile of raw material into a few clear takeaways. For agencies specifically, this module also covers the client-deliverable workflows that repeat across accounts. The numbers still get checked by a person before they land in a client deck.
Audience, competitor, and market research, source-checked
Reports and transcripts become clear takeaways
Client decks and status updates for agencies
Same deliverable, different client voice
Where AI helps, and where a person checks the numbers
06
Authenticity and quality under KVKK
120 minAdvanced
Trustworthy AI-assisted marketing starts with a review pass before anything publishes. It also calls for honest disclosure when warranted and a clear line on client or campaign data that can never touch a consumer tool.
A review pass before anything ships
Fabricated sources and hallucinations behind off-brand claims
Disclosure: saying so when AI helped
What must never enter a consumer tool
Where data goes in consumer versus enterprise tools under KVKK and GDPR
An AI usage and brand-safety policy people follow

What you will learn

Edit on-brand drafts until they meet your publish-ready quality bar
A shared prompt library your whole team uses
Turn a keyword into a full content brief
Variants for ads, social and email
Faster research, sources still checked
Keep every client's voice consistent
Handle client and campaign data the way KVKK and GDPR require

Who should attend

Marketing managers and team leads
Content and copywriting teams responsible for SEO
Agency account and project managers
Creative and design teams working on social media
Performance and growth marketers
Communications and brand teams responsible for PR

The program runs two days, usually broken into half-day blocks so it doesn't collide with live campaigns or client deadlines. Onsite and live-online delivery follow the same syllabus.

Format: Onsite or live online
Duration: 2 days (about 13 hours, can be split into half-day sessions)
Group size: Up to 20 participants per group
Language: English or Turkish
Materials: Prompt library, brief and campaign templates, and exercise workbook
Certificate: Certificate of completion

Zeo started in 2011 and now works out of San Francisco, Istanbul, Ankara, and Lisbon. We run Copilot Academy and organize Digitalzone, an international digital marketing conference. This program draws on the 10+ years of consulting and training work behind that, applied to corporate AI adoption.

2011founded in Istanbul
10+years of digital marketing and SEO work
3offices: San Francisco, Istanbul, Ankara, Lisbon

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Let us know whether the room serves one brand or a client roster, then name the channels and teams involved. We will scope the program to that production reality.

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AI Training for Marketing Teams & Agencies