Executive writing built from a real voice

Executive Ghostwriting

Writing grounded in the executive's own ideas, language, and approval.

A leader may have a strong point of view and no time to draft it. We turn recorded conversations into writing that reflects how they actually think and speak, with every claim and story reviewed before the piece carries their name.

You walk away with writing the executive has personally approved, in a voice that reads as theirs, and a record of exactly what they signed off on.

Turn our executive's ideas into a draft
A writer comparing an interview transcript with a draft approved by the executive

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How we run it

How we capture the voice without inventing it

From interview to final adaptation, every substantive point stays traceable to the executive's own words or explicit approval.

  1. Begin with a real conversation

    We record a real conversation about the executive's opinions, stories, and instinctive reactions instead of asking them to complete a questionnaire between meetings.

    Recorded interview transcripts and an initial belief map.

    AI assist
    Agents can prepare the interview from the executive's prior talks, posts, and internal notes so the conversation starts further along. What the executive actually believes is learned by asking them.
    Human gate
    The executive decides in the moment what they're willing to say on record.

  2. Record how the executive speaks as well as what they believe

    What the executive says matters, and so does how they say it. The voice guide records patterns from their speech rather than imposing a generic thought-leadership style.

    A voice guide grounded in the executive's own recorded language.

    AI assist
    Agents can transcribe and organize hours of interview recordings, which leaves more time for the conversation itself. The writer uses the approved source material for every sentence in the piece.
    Human gate
    The editor decides which recurring speech patterns belong in the voice guide and which were only a one-off aside.

  3. Build the draft from material they supplied

    We write from statements and facts the executive has supplied or approved. If the support is weak, we mark the gap rather than completing the story for them.

    A draft built entirely from approved material, with any gaps marked.

    AI assist
    Agents can assemble the draft from the approved transcript segments and keep each passage linked to its source. Building an argument they would recognise as theirs is writing work.
    Human gate
    A writer decides when the evidence is too thin to state as fact and flags it.

  4. Ask the executive to review every substantive claim

    The executive reads the full draft, corrects language that does not sound like them, and approves each fact and story before the piece moves ahead.

    An executive-approved draft with sign-off on every substantive claim.

    AI assist
    Agents can produce the review pack, listing every substantive claim next to the material it came from. The executive reviews and approves each one personally, and unsupported lines are withheld.
    Human gate
    The executive is the only person who can approve a claim under their own name. Nobody signs on their behalf.

  5. Adapt the approved piece without losing the voice

    We adapt the approved work for LinkedIn, a bylined article, or a speech, then compare each version with the voice guide before release.

    Channel-ready adaptations plus a voice-consistency check.

    AI assist
    Agents can adapt the approved piece to each channel's length and format without changing an approved sentence. Whether the voice survived the adaptation is checked by the writer who captured it.
    Human gate
    Before an adapted version goes out, an editor compares it with the executive's established voice.

The source material sets the boundary

Transcription and organization are useful jobs for agents when the interview archive is long. The executive’s voice, stories, and approval cannot come from a prompt. Each sentence in the final piece must be supported by something the executive said or explicitly approved, and anything without that support is withheld from publication under their name. The deadline does not change that rule.

What you get

What the executive reviews and approves

You receive the final writing as well as the source archive and approval record that show how it was developed.

  • an interview transcript with highlighted quotes

    Recorded interviews and a practical voice guide

    The source conversations, plus clear notes on the language and speech patterns that reliably sound like this executive.

  • a finished article document

    A draft approved by the executive

    The finished piece with each fact and story reviewed by the person who will be named as its author.

  • one source document fanning into smaller formats

    Adaptations for each approved channel

    Versions prepared for LinkedIn, a bylined placement, or a speech while keeping the approved argument and voice intact.

  • a sign-off log with stamped entries

    A record of editorial decisions and approvals

    A clear history of what the executive revised, accepted, or removed before publication.

We call it done when: the executive has personally reviewed and approved every claim and story, the voice reads as genuinely theirs, and there's a clear record of what they signed off on.

Who it fits

When the executive's name belongs on the piece

This method depends on direct access to the executive. Without time for a real conversation and review, there is no reliable way to write in their voice or publish responsibly under their name.

A good fit when

  • The executive has useful experience and a clear point of view, but not the time to turn either into a finished draft.
  • Customers, peers, or prospective hires care who is speaking, so the argument has to carry the executive's own experience and approved voice.
  • The executive is available for recorded interviews and personal review, so each claim and story can be approved before the draft carries their name.

Better handled as other work when

  • The piece is meant to imply experience or expertise the executive cannot support, so claim review must remove that premise before ghostwriting begins.
  • No one authorized to speak for the executive can review the draft, so unsupported lines could publish without the named author's approval.
  • The final version is expected to publish without the executive reading it. Personal sign-off is the control that lets it carry their name.

People who write and ship this content

Some of these consultants write the pages themselves. Others plan distribution or check how a piece performs once it's live, so the team below covers more than one stage of the work.

Tools we use

Tools behind this work

  • Otter.ai

    records the interview so a specific phrase can be heard again, not just recalled

  • Grammarly

    checks the draft against this specific executive's own tone profile, not a generic style guide

  • Notion

    the record of what the executive actually supplied, kept apart from the draft built on it

Start the work

Make room for the conversation behind the draft

A recorded conversation with the executive is the starting point. Existing talks, interviews, and meeting notes can add context, and the completed draft returns to the executive for review.
Discuss an executive writing project
Two people shaking hands on the start of the work

Before we start

Frequently Asked Questions

We build the voice guide from recorded conversations. Those conversations supply the source material. The executive then reviews each draft. Generic executive language is not a substitute for those checks.