After developing an interest in web programming during high school, Çağatay chose to study New Media at university in anticipation of the transformation in the media industry. He also graduated from the Department of Visual Communication Design. Blending his interests with his studies, he decided to progress in the field of digital marketing. Çağatay mentored many projects at both local and global levels. Placing great importance on teamwork and team spirit, Çağatay started his SEO career in 2018 and continues his career at Zeo as an SEO Executive, drawing on those experiences.