69% Increase in Organic Sales Rate
Founded in London and manufacturing its products in Turkey, Jack Martin Menswear aims to become Turkey's largest menswear e-exporter.
Challenges
As a newly established brand with a new website, Jack Martin Menswear had to build its presence in the fiercely competitive UK market. Shopify's limitations as an e-commerce platform also meant that some technical issues and features could not be addressed as quickly as needed.
Our Goal
We worked extensively on content to make Jack Martin Menswear's website (jackmartinmenswear.co.uk) more visible in UK search results. Alongside optimizing category pages and writing engaging category descriptions, we developed a blog strategy, launched the blog, and published content regularly.
Our goal was to create comprehensive guides that were useful to the target audience. Our outreach work also aimed to increase awareness of the site.
Our partnership with Jack Martin began in April 2021, and we achieved considerable success that year.
We continued building on those results in 2022:
Results
- Organic Sessions (YoY): 143%+
- Organic Users (YoY): 148%+
- Organic Sales Rate (YoY): 69%+
- New Visitors (YoY): 149%+
- Top 3 Keywords: 151%+
* The results cover the dates January 1 - December 31, 2022 / January 1 - December 31, 2021.
*The date range for the Top 3 keyword count metric is from Ahrefs for January 1, 2021 - December 31, 2022.
