31% Increase in Clicks and 46% Position Improvement

SDM Scientific Nutrition and Diet Solutions was founded in Europe 20 years ago by endocrinologist Dr. Gilles Terracol and has operated in Turkey since 2013. In 2018, the brand strengthened its international presence by joining the Spain-based PronoKal Group, a global leader in expert-guided weight control.

SDM's core business is providing high-protein, low-carbohydrate, and low-fat products developed for Low-Calorie Ketogenic Diet programs. The products are manufactured to European Union standards and imported in full compliance with Turkish regulations. Through personalized nutrition programs prepared under expert supervision, SDM Kalibra products aim to support effective weight control.

Challenges

Because the website operates in the health sector, it falls directly within the YMYL (Your Money or Your Life) category and is strongly affected by E-E-A-T criteria. However, it did not have enough content to demonstrate expertise, experience, and authority. The absence of expert-led pages, such as dietitian profiles, also limited keyword visibility and made it difficult to build authority for existing queries.

The primary challenge was to build an E-E-A-T-focused structure with the trust and expertise signals expected in the health sector. Although hospitals and healthcare providers were not direct competitors, their high-authority domains appeared in the same search results, making visibility even harder to gain. Other issues affecting organic performance included inefficient crawl budget use, content that was not structured around an SEO strategy, and missing meta tags across the site.

Objective

Our goal was to turn sdmkalibradiyeti.com into a strong, authoritative digital asset that fully met E-E-A-T criteria. By publishing comprehensive content regularly across category pages and the blog, we aimed to position the site not only as a product platform but also as a reference guide for health and diet topics.

Strategy & Implementation

To meet our strategic goals, we prioritized building authority for KPI keywords such as “low calorie ketogenic diet,” “sdm diet” and “kalibra diet.”

On the technical side, we resolved existing SEO issues so the site could be crawled and indexed correctly. We also strengthened E-E-A-T signals by making expertise and trust more visible, creating dedicated landing pages for the dietitian team and Kalibra educator dietitians.

All content produced during the process was reviewed by dietitians before publication to assess its accuracy and scientific suitability. This made it possible to build a content structure that was both SEO-focused and trustworthy. Through regular blog publishing, we produced in-depth resources that addressed user needs in the health and diet space, with a particular focus on high-search-volume topics. Throughout the project, we kept the content plan dynamic by following trending topics and user behavior.