The public profile is out of date

Third-Party Entity Consistency

The ledger records where a Crunchbase profile, G2 listing or partner directory agrees with the approved entity record, where it conflicts and who owns the correction route.

This method reconciles third-party public records with facts your owners have already settled. Answer Accuracy Monitoring handles observed AI answer errors. Entity Inventory & Disambiguation owns the canonical entity model. Brand and PR leads who've spotted a wrong Crunchbase or directory listing but don't have a system for routing and confirming the fix.

Every profile, directory, and partner page that conflicts with your approved facts gets a named owner and a checked correction.

Figure aligning mismatched profile cards from external directories with a single approved record

Some of the 500+ brands we've worked with

See all references
  • Aydem Perakende
  • Atasun Optik
  • Joker
  • Pozitif Live
  • Akşam
  • Vispera

Six records, one closure trail

Each discrepancy follows the control route of its source

Capture, comparison and recapture are ours to run. Brand, product, legal and source owners settle facts and authorize every external action.

How we hold ourselves to it

  • One owner per discrepancy
  • Confirmed by an independent recapture
  • Control decides the route
  • Refusal is a valid outcome

  1. Freeze the approved fact ledger

    Brand, product and legal owners settle every comparison value before anyone works on an outside source.

    A versioned record of field, provenance, effective date, and owner.

    AI assist
    With owner-approved values settled, the source-diff agent writes the structured ledger.
    Human gate
    Brand, product and legal owners settle any field still under dispute.

  2. Inventory the priority public sources

    The inventory records a Crunchbase profile, partner directory listing and regional aggregator alongside the team or publisher that controls each one.

    A typed URL inventory with control class and locale attached.

    AI assist
    Across the priority set, the source-diff agent discovers and deduplicates the exact pages worth checking.
    Human gate
    The entity owner sets the scope. Local and partner owners confirm their own surfaces.

  3. Extract and compare source facts

    A reviewer records each visible value in context and checks the entity match. Search results and recollection aren't accepted as source evidence.

    A field-level capture and discrepancy ledger, tied to an exact timestamp.

    AI assist
    For every priority source, the source-diff agent records visible values with time and context.
    Human gate
    An independent reviewer confirms entity matching and decides whether each discrepancy is material.

  4. Choose the correction route

    Control determines the route, regardless of traffic. A high-traffic source isn't automatically more correctable than a smaller one.

    A prioritized plan, direct edit, owner request, outreach, monitor, or no action, per source.

    AI assist
    Under the control, authority, harm and confidence rules, the source-diff agent proposes a route.
    Human gate
    The canonical source owner chooses the execution path.

  5. Execute through the source owner

    The evidence pack goes to the team that already owns the surface. That team makes the edit or contacts the publisher.

    A submission and evidence record tied to the approved workflow.

    AI assist
    Without using credentials or contacting the publisher, the correction-closure agent prepares evidence for the canonical owner.
    Human gate
    The local, partner, brand or publisher team carries out the external action.

  6. Verify the final public state

    After the response window, an independent reviewer compares the page with the original ledger and records what the source now shows.

    A recapture with resolved, persistent, refused, or inaccessible outcomes recorded separately.

    AI assist
    After the response window, the correction-closure agent rechecks the exact URL and effective date.
    Human gate
    An independent reviewer closes the case against the original fact ledger.

The record after outreach

Every source ends in a verified state

The handoff names the source, its owner, the chosen route and what an independent recapture found.

  • Canonical fact ledger

    Fields still genuinely unresolved don't enter automated correction. They stay visibly disputed instead.

    Accepted when

    Approved value, aliases, identifiers, provenance, effective date, and owner in one record.

    Cadence: Disputes flagged

  • Source consistency inventory

    Defines the measured coverage precisely, so "we checked everything" always means something specific.

    Accepted when

    Exact URL, source type, control class, and field-level status for every priority source checked.

    Cadence: Coverage defined

  • Correction routing plan

    No shared ownership and no discrepancy left implicitly assigned to whoever notices it next.

    Accepted when

    Priority, evidence pack, one named owner, channel, and stop condition per discrepancy.

    Cadence: Single owner set

  • Verified closure rate

    A case only counts as closed once an independent recapture confirms it. Sending a request records action, but it doesn't record a corrected page.

    Accepted when

    Discrepancies with a validated final public state, divided by discrepancies actually acted on (submission alone doesn't count).

    Cadence: Recapture verified

  • Source revalidation schedule

    A source that was consistent last quarter doesn't get assumed consistent this quarter, and the schedule names when each one gets looked at again.

    Accepted when

    A written schedule covering any approved rebrand, product or relationship change, an immediate recheck when a priority source changes or rejects a correction, and a quarterly pass over high-authority sources.

    Cadence: Priority recheck

A discrepancy worth routing

The approved record exists, but an outside source has drifted

This work starts after brand, product and legal owners settle the fact. A directory, partner page or aggregator then carries an older or inaccurate version.

A good fit when

  • Canonical facts are already approved — The approved entity model is the comparison point. Unresolved identity stays with Entity Inventory & Disambiguation.
  • A material public conflict is visible — A Crunchbase profile may show the wrong headquarters, or a partner page a discontinued product line.
  • One owner can take the next step — An ownerless source remains visible in the record as unresolved.
  • An approved entity specification is ready — Without this, there's nothing stable to reconcile external sources against.
  • Compare the exact public source — Every comparison uses a captured page, URL and timestamp. Search snippets and recollection aren't source evidence.
  • Classify the source by control — A directory you can edit directly follows a different route from a publisher that may decline the request.
  • Give each discrepancy one accountable owner — Every open discrepancy carries exactly one name. Shared or implied ownership isn't accepted.

Better handled as other work when

  • Only a single AI answer looked wrong — One odd chat response isn't proof that a specific public source is wrong. It's a separate signal with a separate owner.
  • AI answer updates cannot be guaranteed — Answer Accuracy Monitoring owns model-memory timing and output checks. A source correction makes no propagation promise.
  • No manufactured corroboration or forced correction — A documented, supported refusal closes the case legitimately.

People who watch how AI cites a brand

GEO work starts with recording what AI answers actually say about a brand today, then moves to the parts you can influence. The consultants below work on the specific capability this page covers.

Tools we use

Tools behind this work

  • Wikidata

    one of the few outside records this method can actually correct, not just monitor

  • Google Knowledge Graph Search API

    a quick diagnostic check on whether Google's index shows the correction

  • Airtable

    tracks each discrepancy through its control route to a verified end state

Submitting a correction is not closing it

Find the correction route for a stale profile

Start with the approved fact and exact public URL. The review identifies source control, assigns one owner and defines the recapture evidence required to close the case.
Review the stale source

Questions we hear

The accepted public-source correction still stands. Re-ingestion timing and behavior belong to the external system, so answer monitoring follows that outcome over time.