Bayes Theorem: Making Good Decisions with Incomplete Data

Data Analysis11 Feb 20255 min read

Bayes Theorem: Making Good Decisions with Incomplete Data

Make accurate decisions with missing data using Bayes Theorem. Explore how GA4 fills data gaps and learn key considerations for better insights in our content.

Ferit Berkay Kelecek

What is Direct Traffic in GA4? How to Analyze Direct Traffic Correctly

Data Analysis31 Dec 20245 min read

What is Direct Traffic in GA4? How to Analyze Direct Traffic Correctly

See how to analyze direct traffic sources accurately in GA4, understand what causes traffic without referrer information, and find solutions in our blog.

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Data Analysis25 Jan 20245 min read

GA4: The Future of Digital Analytics

This recap of Fred Pike's Digitalzone'23 presentation explains how GA4 works and how its capabilities can inform your digital strategy.

Didem Himmetli

How to Backup Universal Analytics Data for Free?

Data Analysis02 Aug 20235 min read

How to Backup Universal Analytics Data for Free?

In our article, we will talk about the export method with "Google Sheets". We will visualize the data we store with Google Sheets with Looker Studio. Google Sheets is a reliable and cost-free tool for backing up your Universal Analytics data.

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4 Tools You Can Use on Think with Google

Data Analysis26 Apr 20238 min read

4 Tools You Can Use on Think with Google

In this article, we look at the tools on Google's Think with Google platform, which brings together some of the most important tools for digital marketing.