69% Increase in Organic Sessions and 490% Increase in SEO Visibility!
Elastron is a global thermoplastic elastomer (TPE) manufacturer with production facilities in Turkey and the USA. The company has offices in China, Japan, Taiwan, and Germany, and its products are used in over 55 countries.
Since 1980, Elastron has focused on developing, manufacturing, marketing, and selling thermoplastic elastomers. Its TPV, SEBS, SBS, and TPO-based series make the company a key player across many industries
Challenges:
At the start of the project, we found several issues affecting organic traffic and SEO visibility. These included the use of different domains, technical problems, a weak footer structure, inadequate content that was not SEO-friendly, and problems with hreflang tags and the URL structure. At this point, the website's SEO visibility score was low.
Purpose:
Our primary goal was to improve the rankings for important industry keywords such as "thermoplastic elastomer", "tpe", "thermoplastic vucanizat", and "tpv", and to reinforce the pages ranking for these queries with SEO-friendly content.
Once our client followed our recommendations on the migration process, content optimization, page improvements, fixing technical errors, and creating new landing pages, the SEO metrics improved. This work brought the website to first place for some of the target keywords, and its visibility and performance in the American market keep growing day by day.
We aim to boost the website's organic traffic with new blog posts. We are also working to raise both the rankings and the site authority by earning backlinks from high-quality, relevant websites.
Results:
- Number of Organic Sessions (YoY): 69+%
- Number of Organic Users (YoY): 54+%
- Number of New Users (YoY): 56+%
- SEO Visibility Score (YoY): 490+%
_*Comparison of data from the period between the beginning of the project to today and the period before _(21.04.2019 - 21.06.2020 & 21.04.2020 - 21.06.2021)
