
Yiğit Konur
Founder & Chief Strategy Officer
Yiğit Konur is the Founder of Zeo and serves as Chief Strategy Officer (CSO), bringing hands-on expertise in search and performance marketing since 2005. From Zeo’s earliest days, he helped shape the agency’s culture around execution quality, measurable impact and long-term client value.
His international profile is strengthened by serving as a judge for the European & US Search Awards and speaking at major conferences such as BrightonSEO. These roles positioned Zeo’s point of view on a global stage and reinforced the agency’s commitment to world-class standards.
As CSO, Yiğit focuses on defining Zeo’s growth agenda, redesigning agency workflows through practical AI integration, and expanding global strategic partnerships. He also draws on his experience from initiatives like Wope to inform future spin-offs, go-to-market thinking, and international expansion. Yiğit is known for connecting deep technical understanding with clear strategic direction-turning “what’s possible” into “what’s next” for Zeo.
Popular Content
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MCP's Future: Competitive Analysis & 12-Month Outlook
An analysis of the three shifts testing MCP, the competition to shape AI standards, and the 18-month window that could determine the protocol's future.
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MCP Server Economics: TCO Analysis, Business Models & ROI
Let's talk MCP server economics: the real costs nobody publishes, four monetization models that actually work, and why smart companies are ditching expensive alternatives. Your complete guide to making MCP profitable from day one.
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MCP Server Safety: Human-in-the-Loop Controls & Risk Assessment
Let's expose MCP's dirty secret – agents fail 20-30% of the time without recovery, and the human oversight patterns that transform disasters into deployable systems. Real data from 16,400+ servers inside.
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MCP Server Observability: Monitoring, Testing & Performance Metrics
Here's what MCP server crashes really cost, and the three-layer monitoring framework that catches failures 60% faster. Based on failure patterns Big Tech doesn't want you to know.
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MCP Server Architecture: State Management, Security & Tool Orchestration
Let's talk MCP server architecture: the hidden complexity that kills 90% of agentic AI projects before production. Discover the state management patterns major tech companies won't publish and the security holes they're scrambling to fix.
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What Happened in SEO in 2024? Year-End Review
In-depth retrospective covering Google core updates, helpful content changes, and generative search rollouts in 2024.
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Must-Haves in GA4 & GTM: Effective Data Tracking Strategies
Step-by-step guide to configuring custom dimensions, e-commerce funnels, and enterprise tracking pipelines.
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Target Audience Analysis and Buyer Persona Creation
Data-driven segmentation frameworks for constructing actionable buyer personas and mapping user search intent journeys.
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Secrets to Success in Website Migration Processes
Technical blueprint for zero-traffic-loss migrations covering 301 mapping, staging audits, and post-launch monitoring.
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The Importance of SEO in Sports Competitions and Events
Real-time SEO tactics for sporting events, live broadcasting hubs, and high-velocity seasonal search spikes.
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⚡️ AI Talks by Zeo (Episode 4)
Comprehensive panel discussion on the trajectory of generative search, autonomous agents, and strategic forecasting.
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⚡️ AI Talks by Zeo (Episode 3)
Building custom no-code/low-code AI agents to automate daily campaign optimization and reporting workflows.
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AI Talks by Zeo (Episode 2)
Using AI assistants for advanced data analysis, automated reporting, and dynamic marketing dashboards.
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AI Talks by Zeo (Episode 1)
Deep dive into integrating generative AI workflows, agentic tooling, and automation within marketing agencies.
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Detecting and Preventing Data Discrepancies with GA4 and GTM
Common tracking errors, consent mode glitches, and validation procedures to maintain clean GA4 and GTM data.
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The Era of Ad Automation: Smart Solutions for Google Ads and Meta
Navigating Performance Max, Advantage+, and automated bidding algorithms across Google Ads and Meta platforms.
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How to Build an SEO Budget? Practical Methods!
Practical guide to forecasting organic ROI, allocating tooling and team resources, and securing executive SEO buy-in.
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What is AI Overviews? Strategies for Ranking Higher in Search Results!
Understanding Google AI Overviews ranking factors, citation mechanisms, and optimization tactics for generative search.
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Which Metrics Really Matter in Digital Advertising?
Filtering vanity metrics to focus on real commercial KPIs, attribution models, and incrementality in paid media.
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How to Build E-E-A-T in the Age of AI?
Actionable frameworks for establishing Experience, Expertise, Authoritativeness, and Trustworthiness in an AI-driven search era.
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Fundamentals of a Successful SEO Project: A Checklist From Day One
Comprehensive day-one checklist for onboarding and structuring high-impact technical and content SEO workflows.
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How SEO Experts Use Screaming Frog? Pro Tips
Advanced Screaming Frog crawling configurations, custom extraction regexes, and API integrations for technical audits.
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Creating Growth Strategies by Combining SEO and PPC Data
How to unify organic and paid search data to eliminate keyword cannibalization and maximize total conversion yield.
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How to Choose the Right SEO Agency: Critical Considerations
Essential criteria, RFP questionnaires, and methodology checks when evaluating agency partnerships.
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Latest Trends and Recommendations in Google Algorithm Updates
Cross-industry analysis of recent spam, helpful content, and core update impacts with strategic recovery tips.
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Measuring Properly with Google Analytics 4
Mastering GA4 Explore workspace, attribution reports, and cohort analyses for strategic growth.
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Latest SEO Strategies for the Tourism and Travel Industry
High-converting organic search tactics for destination pages, booking engines, and travel marketplaces.
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AI-Based New Generation Working Culture
How generative AI tools redefine modern team productivity, communication paradigms, and operational agility.
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Zeo Digital Marketing Meetups - E-Commerce Highlights
Event highlights from the Zeo Digital Marketing Meetup focused on AI-driven e-commerce innovations.
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Effective Use of AI for E-Commerce Companies
Practical playbook for e-commerce brands leveraging AI to accelerate catalogue management and search presence.
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Zeo 10th Anniversary Celebration
Highlight video from the 10th anniversary celebration of Zeo with the entire team, alumni, and partners.
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Zeo Agency 9th Anniversary & New Year Party
Celebration moments from Zeo’s 9th anniversary and annual new year party.
- Article
SEO Guide In All Aspects for Beginners
A free, comprehensive SEO guide for beginners from Zeo, Turkey's first SEO blog.
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Zeo London - 2018 Office Promo
Promotional video showcasing Zeo’s London office culture, workspace, and international client operations.
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Onedio & Zeo - SEO & Publishing Case Study
Technical SEO strategies implemented across high-volume news, video, and quiz pages on Onedio.
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Otelz.com & Zeo Agency - Google Ads Success Story
How Otelz.com scaled bookings and maximized ROAS with targeted Google Ads and performance marketing campaigns.
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Yemek.com & Zeo Agency - In-Depth Case Study Analysis
Behind-the-scenes look at recipe schemas, crawl budget improvements, and performance gains for Yemek.com.
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Onedio & Zeo Agency - Growth Case Study
Case study analyzing the search architecture, content indexing, and traffic milestones achieved with Onedio.
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Yemek.com & Zeo Agency: SEO Success Story
How Yemek.com achieved explosive organic traffic growth through structured content and technical optimization.
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Keyword Research in Autopilot by Google Spreadsheet Macros (#brightonSEO)
Yiğit Konur’s brightonSEO presentation demonstrating fully automated keyword research via Google Sheets macros.
- Article
Mozcon 2017 - Takeaways & Highlights
Zeo shares all the highlights and takeaways from MozCon right here, with the full event details below.
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Rand Fishkin Interview at MozCon'17
One-on-one MozCon’17 interview with Rand Fishkin touching on software development, community building, and search.
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Interview with Sarah Bird, CEO of Moz
MozCon interview with Moz CEO Sarah Bird on scaling a SaaS business, industry trends, and leadership.
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Industry Interview: Arda Mendeş on E-Commerce and SEO
In-depth interview with Arda Mendeş exploring e-commerce ecosystems, growth hacking, and the role of SEO.
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Industry Interview: Ziya Özel on Digital Marketing and SEO
An exclusive conversation with Ziya Özel on digital transformation, agency dynamics, and search marketing.
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Tools to Use in SEO Projects
Discover essential tools that accelerate your workflow and streamline data analysis in SEO projects.
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Enriching Data and Results in Keyword Research
How to combine multiple data sources to produce deeper, high-intent keyword research datasets.
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Using Log Analysis for SEO
How to analyze server access logs to understand search engine crawler behavior and optimize crawl budget.
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SEO Strategy for Single Page Applications (SPA & CSR)
Overcoming technical challenges and implementing robust SEO for JavaScript-heavy SPA and CSR web apps.
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Quick SEO Talks: Algorithm Updates & Strategies
Spontaneous discussion on practical strategies for adapting technical architectures to frequent algorithm shifts.
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Quick SEO Talks: 2016 Review and 2017 Predictions
A candid team chat reviewing major search updates from 2016 and forecasting future industry directions.
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Zeocamp Q3 2016 Strategy and Evaluation Retreat
Recap of the quarterly Zeocamp retreat featuring team hackathons, strategy workshops, and outdoor activities.
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SEOzeo Wins "Best Use of Search" at EU Search Awards
Celebrating the "Best Use of Search" award win at the prestigious European Search Awards ceremony.